Search Engine Optimisation

If your business has a website, it needs to be seen and be made visible to potential customers. If it isn't you might as well not bother having a site. Unfortunately they won't find it by accident, so you need to help them to find you and to do that you need to have some online marketing.

You probably have an online marketing Adwords campaign sponsoring search engine queries on keywords referring to your business. The search engine displays an ad on the results page next to the 'organic' results list. You pay every time someone clicks the sponsored link, even if they don't stay to do business while they are there. This is called Pay Per Click marketing (PPC), which has a conversion rate of around 1% at best. This means in simple terms that 99 will visit your site having clicked on your ad, and only one will actually do business.
If your customers shop on your site, it means that part of the average shopping cart has to be big enough to cover the 99 clickers who didn't stop to shop.

This can cost your business a lot of money and if you get a lot of inquisitive visitors, they can use up your budget which means that someone who is looking to spend money may not be presented with the sponsored links. But there is an alternative which allows you to control your costs and leave the links to your site unlimited to anyone who searches on keywords for your business. For this you require expert SEO services.

Search engine optimisation means doing some SEO analysis on the pages in the first place to see how it can be made to be search engine friendly. You will get a report detailing what changes should be made to get your site as high up the results pages as possible.

This is how it works:

• We find keywords that people use when searching for the products and/or services you provide
• Incorporate those keywords in the code and text that make up the pages on your site
• Ensure your site is properly registered with all the search engines
• Make your entire site, including graphics, attractive to search engines

Next and the main, ongoing part of the process, is to place links to your pages all over the internet which will be picked up by the search engines and relate these back to increase the relevance of your site in the generation of the results page.

SEO is a relentless and consistent process over a period of time, and so as part of the service we will supply regular reports detailing the progress being made and work as partners in getting the best from your online presence.